Moves you from posting in your category to owning a position in it. Once your presence has been live long enough to see what lands, we define the category you can credibly own and build the strategy to earn that position over time.
is this you?
You have presence and content running, but you’re still one voice among many. You compete on features and price because there’s no category you own.
Outcomes
- Category evidence synthesis: 20–30 real buyer signals synthesised into what your buyers actually see as the problem category.
- Category position, SignalRev Earned: the defined position you can credibly own.
- Earn-it strategy: pillars, proof points and moves that compound the claim over time.
- Locked position + flagship proof: tested against real market response, then locked, plus the opening flagship piece.
Sign-off: a buyer describes your problem space in your terms, unprompted, and reaches for you as the answer.
how it works
Category authority is earned, not bought — we read what buyers already believe, find the narrative gap, and build the strategy to earn the position rather than announce it.
where it fits
The top of the presence and authority ladder, after LinkedIn Presence has run for a while.
how the engagement runs
Four sessions: evidence synthesis → category position → earn-it strategy → lock & flagship.
what you need first
Presence live for ~8+ weeks, positioning locked, access to buyer signals (transcripts, content engagement).