step 3 · get seen
Turn your own name into an inbound channel: a profile that reads as a commercial surface and a content system that keeps producing, building toward a position you own in your category.
Is this you?
“I need partnerships and thought leadership to bring inbound in.” Your profile reads like a CV. Your posting comes in bursts — a strong week, then three quiet ones — and none of it compounds.
Outcome we want to see
- LinkedIn profile rewrite: three headline options, full About rewrite, Featured-section plan, pre-launch checklist.
- Content vault: pillars plus a repeatable production system, so posting stops being a blank-page decision.
- Rollout & path toward category authority: the cadence and first batch that get it live, plus the move from posting-and-hoping toward owning a defined position.
Sign-off: a cold on-ICP founder can tell your live profile is for them within 30 seconds.
Build it to run on your AI
voice.md — rules and patterns pulled from how you actually talk — loads into your own Claude so every post, comment and message afterwards sounds like you.
Routing
Mechanical (lean) — naming the output you want, not a symptom to trace back.
Where it fits
The LinkedIn half of the presence layer, pairs with the Website, feeds Category Strategy downstream, runs alongside the sales system.
How the engagement runs
Three sessions: profile → content system → rollout & authority. Assumes positioning is already locked.
What you need first
Positioning locked, your time and voice, access to call transcripts.
Enlist support
Three sessions to nail the Presence and Voice.
Or email Neal: neal@teamliftoffs.com
Not sure this is the first constraint? Take the 5-minute diagnostic