step 5 · build the sales engine
Fills your pipeline on purpose: a target list of the buyers worth reaching, built from your ICP, and outreach sequences written from your positioning so they sound like you, not a template.
Is this you?
Your pipeline is thin or empty. You know roughly who you sell to, but not a repeatable way to build a list and reach out without it feeling like spraying — prospecting happens in bursts when things go quiet.
Outcomes we want to see
- Prospect list protocol: target list built from your ICP, sourcing (Apollo, Sales Navigator), and a protocol to keep it fresh.
- Outreach sequences: cadence and messages written from your positioning and voice.
- Reply-handling playbook: the moves that turn a reply into a booked call — first batch goes out in this session.
- Refined sequences & cadence: tuned against real response rates once the first batch has run.
Sign-off: a live target list, sequences, and a reply-handling playbook you can run yourself; first batch out; sequences tuned against real replies.
built to run on your AI
icp.md for who to reach, voice.md and offer.md for how — your AI drafts new outreach against your real ICP, not generic spam.
where it fits
The outbound half of the sales system — fills the pipeline the Pipeline box builds; deals it generates get worked by the Sales Engine.
how the engagement runs
Four sessions: prospect list → outreach sequences → launch & reply-handling → review & refine. Assumes positioning is locked.
what you need first
Positioning locked, a pipeline to land deals in, prospecting tools (Apollo/Sales Navigator), CRM access.
Enlist support
Four sessions to set prospecting and outreach.
Book 15 minutes about outreach
Or email Neal: neal@teamliftoffs.com
Not sure this is the first constraint? Take the 5-minute diagnostic