Sales Assets & Collateral

step 7 · sales assets

Turns your positioning into the things you actually sell with: a pitch deck that tells your story instead of listing features, case studies that make your proof repeatable, and a proposal that turns a yes-in-principle into a signed deal.

Is this you?

You have the words but walk into pitches with a deck stitched from old slides, proof that lives in your head as half-remembered anecdotes, and a proposal rebuilt from scratch every time.

Outcomes we want to see

• Pitch deck: eight-beat structure (problem, who has it, what it costs, why usual fixes fall short, what’s changed, how you work, your proof, your price), personalised per buyer.
• Case study kit: wins turned into a repeatable proof format.
• Proposal: the document that makes the case to buy.
• Close kit: SOW/scope, order form, next-steps, mutual action plan.
• One-page leave-behind: forward-able internally.
• Design brief: handoff spec for your designer.

Sign-off: you can run a full pitch off the deck and send a proposal the same day, without rebuilding either.

built to run on your AI

offer.md and voice.md let your AI spin up new decks, case studies and proposals on-message.

where it fits

The bridge between message and sales system — equips the founder or a first sales hire to sell the same story every time.

how the engagement runs

Five sessions: pitch deck → case study kit → proposal → close kit → leave-behind & brief.

what you need first

Positioning locked, your real wins and call transcripts, your current deck/proposal if you have them.

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