Your website is your first commercial surface: key pages that sell rather than describe, and a buyer readiness diagnostic that qualifies who reaches you. Both are built straight from your positioning, so within ten seconds the right visitor can tell it is for them, and the wrong one filters themselves out before your pipeline ever sees them.
Is this you?
Your website says what you do to nobody in particular, so people who look you up leave without acting. Every enquiry that does come in lands in your pipeline cold, so you spend real time on people who were never going to buy.
Outcome we want to see
- Website messaging & structure: key pages written from the positioning.
- Website wireframes: your designer builds from these, or you implement yourself — we do the message and layout, not the visual build.
- Buyer readiness diagnostic: an RRC-equivalent built into your site — a short scorecard scored against your ICP, with a readout and a rule that routes qualified visitors to book while filtering the rest.
- Website iteration: a review pass once it’s built, refining where the build drifted from intent.
Sign-off: a cold on-ICP visitor can tell your live site is for them within 30 seconds, and the diagnostic sorts by fit before reaching your pipeline.
Enlist support
Build it to run on your AI
Context Pack (icp.md, offer.md, voice.md) so your AI can write new pages, variants and future diagnostic versions in your voice. Recommend a platform your AI can drive via MCP (Webflow and similar) so you can also replicate LinkedIn articles onto the site as evergreen, searchable pages.
Routing
Mechanical (lean) — naming the output you want, not a symptom to trace back.
Where it fits
The website half of the presence layer, pairs with LinkedIn Presence & Authority, feeds the sales system with pre-qualified inbound.
How the engagement runs
Four sessions: messaging & structure → wireframes → buyer diagnostic → iteration. Assumes positioning is already locked.
What you need first
Positioning locked (buy both if not), a way to build the site (your own designer — we don’t do visual design), your time to confirm each pass.
Enlist support
Four sessions to clarify the website and buyer diagnostic.
Book 15 minutes about site and buyer diagnostic
Or email Neal: neal@teamliftoffs.com
Not sure this is the first constraint? Take the 5-minute diagnostic