In this video Diana Larsen and Neal Taylor discuss the vision, how to facilitate it during a Liftoff, and which activities could follow on if needed.
What is a vision?
A statement! What does this future world look like for the customer? The vision needs to be aspiring and meaningful. It also needs to be a statement of ‘this will be done’. It needs to be memorable (at the forefront of our minds) so it’s also succinct.
Preparation
The draft vision statement is usually prepared before a Liftoff. This is usually done with those owning the product and vision.
How to facilitate during a Liftoff?
During the Liftoff, facilitate a conversation with members about what is inspiring and what is not. What is understood? What still needs to be clarified?
Use affinity sorting on post-its to help gather the thoughts and group them into themes. After gathering insights aim to clarify the vision so that there is an agreement and a commitment. We want to reach a stage whereby everyone on the team can say: ‘yes that’s our vision’.
Potential follow on activities
Following on, facilitators can potentially integrate the following activities depending on team needs and time:
- Lean business canvas
- Do a drawing of this future state
- Create the front cover of a children’s book of this future state
- Create a collage of inspiring images
- Lego building
Further reading
For further information you can also refer to chapter 5 in the book, ‘Liftoff‘.